Names, products and useful promises
Insights
Practical reading for the decisions behind an AI brand. Define the offer, choose the right level of ambition and explain what a customer can actually do.
Give a broad offer a clear name
Separate the company promise from the product and the feature.
Start with a useful first product
Draw practical boundaries around an ambitious product direction.
Make every AI claim earn its place
Trade vague promises for specific actions a buyer can understand.
Choose a name with room to grow
A practical scorecard for category names and invented brands.